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How to recognize an authentic Chanel bag

When you are shopping online for a Chanel bag, we can imagine that your biggest concern is the authenticity of the designer item.

You have to be sure you are investing in a real thing and not the copy. How to find out this bag of your dreams is genuine?
At Vintage-United we are committed to a zero-tolerance, anti-counterfeit policy and we guarantee absolute authenticity of every item sold on the website, so you can shop with confidence.
But for you own reinsurance there are some simple tips from various experts on how to distinguish an authentic Chanel bag from a fake one.

To be able to do that we have to go through every signature essential part of the bag, lets start with …

1. The iconic CC logo.

An ultimate sign for detecting authenticity of a Chanel bag is the position of CC logo. The right C should overlap on top, and the left C should overlap on the bottom.  If it’s the other way around, it’s a fake. Whatever there can be exceptions. The width of the C should also match the width of the horizontal gap between the two CC’s

Double CC turn lock on Chanel bag is the most recognisable design Find authentic pre-owned Chanel bag on Vintage-United   Original rectangular lock on Chanel bag is the most recognisable design Find authentic pre-owned Chanel bag on Vintage-United

2.The turn lock closure.

The double CC lock is the most recognisable design on the Classic Chanel bag. This iconic lock was designed by Karl Lagerfeld for Chanel. The lock on the authentic bag must be flat in shape and wide in font type. Whereas the lock on the fake bag is thinner in font type and bulky, rounder in shape.

The lock designed by Coco Chanel herself is rectangular in shape, it was introduced in February 1955. In February 2005  Hous of Chanel released an exact copy of the original 2.55 in commemoration of the 50th anniversary of the creation of the original bag.

3. CHANEL made in… label.

The most simple tool to recognize the real Chanel bag from a fake one is just to look at the Chanel label inside of the bag. It should match the color of the handbag’s hardware. Analise the letters, they all must have the same size. Pay attention to E letter. The lower stripe of the letter must be slightly longer then the upper stripe.

Authenticity sign of a Chanel bag is the position of CC logo find on Vintage-United

4. Quilting and stitching

Shop affordable preowned authentic Chanel bags online Vintage-United and more luxury Chanel fashion

Always check if the quilt stitching on flap and pocket match the body.
On an authentic Chanel, the quilt stitching should line up neatly on the front flap and back pocket. The ‘diamond’ quilt stitching on a real Chanel bag are much squarer. The authentic Chanel which has a high stitch count doesn’t look puffy.

5. Chain straps

Check the chain and see that in authentic Chanel bags with chain leather straps, that part where the chain breaks should be well hidden. In the early models made before 2008 there is no stitching in the leather interwoven in the chain. The stitching on the interwoven leather in the chains of the modern bags, only will be on one side.

6. The zipper

The zipper is one of the important tool to recognise authentic bag from the fake one. The zipper mechanisms found on an authentic Chanel bag should always be high quality. It should slide easy and smoothly. From the early 70’s Chanel was using zippers manufactured by Lampo, is an Italian company that has been making accessory zips since 1887. You can find Lampo zips not only on vintage Chanel bags but also on vintage Louis Vuitton and sometimes Gucci and YSL bags. Another company that is synonymous with luxury brands are Eclair zips. Often Eclair zips are used on late 70’s or early 80’s vintage Chanel bags and also on vintage Hermes bags. Later in the 90’s House of Chanel also use other zipper brands like YKK or DMC or OPTI DMC. You can find this logo stamps engraved on the main zipper pull. In the “modern” exemplars Chanel using a zippers from the company with EP logo stamp. The EP zipper pull usually have a thin leather pull tab, please note that the leather pull tab should match the main bag base.

7. The lining

The condition of a bag’s lining is a good indicator of overall quality. A fake bag will contain a faux-leather PVC or low quality real leather lining that gathers at the seam and feels rough to the touch. An authentic bag futures a soft lambskin lining in burgundy or in a matching with exterior color.

8. Serial number cart

The “card system” was introduced the same time as the serial sticker. There should be absolutely no rainbow “hologram” type effect. It is made out of plastic and feels just like a credit card. If a bag doesn’t come with a card, please don’t dismiss it straight away, but do look out for other signs of authenticity. The previous owner could have genuinely lost it.

9. Serial sticker.

The Chanel serial sticker is one of the key authenticity markers on bags, but it has changed over the years. Here’s what to look for depending on the era:

Font & Spacing: Numbers are evenly spaced, clean, and never blurry. No overlapping or misalignment.

Material: Authentic stickers are laminated and not just a paper label. They have a clear protective layer to prevent rubbing off.

Placement: Always found in a discreet corner inside the bag, usually on the lining or in a pocket.

Red Flags of Fake Stickers

Hologram that looks too shiny or rainbow-like.

Cheap plastic coating that peels easily.

Numbers misaligned, different fonts, or blurred.

Wrong number of digits for the year of production (e.g., 6 digits in a 2019 bag = fake).

Sticker placed loosely, not firmly embedded in lining.

Remember, the serial number must match the year of production and (if still applicable) the authenticity card.

10. The natural luxury odor.

This is the simple trick based on the long experience working with a luxury leather products. Gently smell on your hand bag, a specially inside the interior. That’s right…

A genuine Chanel bag, or any other branded bag has a very distinctive smell. It should have rich, natural scent; a warm, earthy, slightly musky aroma. Some people describe it as a mix of wood, natural oils, and subtle sweetness. In apposite a fake bag that often made from chipper kind of leather treated with a strong chemicals and glued. A fake bag often smells like plastic or strong chemicals, especially when new.

The smell of authentic leather bag doesn’t fade quickly; even older items will keep that natural undertone, whereas replicas tends to lose its scent over time.

We hope this short guide lines will help you to distinguish a real Chanel bag and give you more confidence when shopping online.
In all cases please shot only via established reputable companies. Find your ultimate dream Chanel Bag at Vintage-United shop.

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All product logos and brands listed for sale on this website are property of their respective owners. We’re not affiliated with the brands we sell, however we do guarantee the authenticity of all items presented

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